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Categories Download eBook: Data Mining for the Masses Bookmark and Share

Title Data Mining for the Masses
Author(s) Matthew North
Publisher: Global Text Project (August 18, 2012)
Paperback 256 pages
eBook PDF (256 pages, 16.7 MB)
Language: English
ISBN-10: 0615684378
ISBN-13: 978-0615684376
Book Description

Have you ever found yourself working with a spreadsheet full of data and wishing you could make more sense of the numbers? Have you reviewed sales or operations reports, wondering if there�s a better way to anticipate your customers� needs? Perhaps you�ve even thought to yourself: There�s got to be more to these figures than what I�m seeing!

Data Mining can help, and you don�t need a Ph.D. in Computer Science to do it. You can forecast staffing levels, predict demand for inventory, even sift through millions of lines of customer emails looking for common themes � all using data mining. It�s easier than you might think.

In Data Mining for the Masses, professor Matt North � a former risk analyst and database developer for eBay.com � uses simple examples, clear explanations and free, powerful, easy-to-use software to teach you the basics of data mining; techniques that can help you answer some of your toughest business questions.

You�ve got data and you know it�s got value, if only you can figure out how to unlock it. This book can show you how. Let�s start digging!

Through an agreement with the Global Text Project, an electronic version of this text is available online at (http://globaltext.terry.uga.edu/books). Proceeds from the sales of printed copies through Amazon enable the author to support the Global Text Project's goal of making electronic texts available to students in developing economies.
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Data Mining for the Masses

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