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Have you ever found yourself working with a spreadsheet full of data and wishing you could make more sense of the numbers? Have you reviewed sales or operations reports, wondering if there�s a better way to anticipate your customers� needs? Perhaps you�ve even thought to yourself: There�s got to be more to these figures than what I�m seeing!
Data Mining can help, and you don�t need a Ph.D. in Computer Science to do it. You can forecast staffing levels, predict demand for inventory, even sift through millions of lines of customer emails looking for common themes � all using data mining. It�s easier than you might think.
In Data Mining for the Masses, professor Matt North � a former risk analyst and database developer for eBay.com � uses simple examples, clear explanations and free, powerful, easy-to-use software to teach you the basics of data mining; techniques that can help you answer some of your toughest business questions.
You�ve got data and you know it�s got value, if only you can figure out how to unlock it. This book can show you how. Let�s start digging!
Through an agreement with the Global Text Project, an electronic version of this text is available online at (http://globaltext.terry.uga.edu/books). Proceeds from the sales of printed copies through Amazon enable the author to support the Global Text Project's goal of making electronic texts available to students in developing economies.
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